Based on field research; 7 pages.
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Juan Alvarez, manager of the private hospital HS in Malaga, Spain, recently implemented a change in how it is treating its international patients, after they complained about the quality of care at the hospitals. Previously, the hospital used a standard somatic medical approach – placing international patients across various wards depending on the type of medical care required. To cater for their specific needs there were two options for the hospital: special treatment of the international patients in the existing structure, or concentrating the international patients in one place to more easily / more effectively cater to their needs. The hospital has chosen the latter approach, placing the international patients in a separate ward, irrespective of their medical needs. The hospital is a relatively new private hospital (founded in in 2009). The introduction of the International ward was quite successful, reflected in increasing referrals of international patients to the hospital and relatively positive responses by the staff affected in the hospital. Due to its positive impact on Job Quality for those involved it also offers opportunities for further expansion.
Alvarez asked himself three questions: was it a big change that happened? As it went quite smoothly, was it facilitated by the present structure of the hospital? What made the International patient unit effective? The development was appreciated by the people involved in the new unit. Could it be a model for further growth?
What was it they appreciated and can it be a basis for further growth?
1. Describe the innovation that has taken place at the hospital. 2. Understand the different competencies leveraged by the new structure improving care for foreign patients. 3. Compare and contrast the old, somatic medical structure with the new, patient-centred structure. 4. Consider how this innovation can lead to further improvements and business opportunities.
