This teaching case is part of a case series that deals with the introduction of a digital multi-sided platform (MSP) – a digital space that aims at increasing collaboration, data sharing, and visibility among the actors involved in different transport and logistics environments. Each case focuses on different aspects and implications related to this introduction. This particular case presents the opportunities and challenges that the introduction of a digital platform brings to a third party logistics (3PL) company in Greece. It discusses how the delivery process can be optimized based on collaborative planning. The case highlights issues such as the ownership status of digital platforms and who should bear the cost of their operation, after they are launched.
1. Gain a better understanding of the importance of collaborative planning and of enhancing visibility and data-sharing in supply chains. 2. Achieve deep comprehension of the role of multi-sided platforms (MSP) in the field of transport and logistics, especially in the B2B environment. 3. Be able to discuss the following key aspects of platform businesses in logistics: a) platform design b) stakeholder management c) industry impact.
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