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Zhiyan Wu
Associate Professor
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Profile

Zhiyan “Z” Wu is an Associate Professor of Strategy at Erasmus University. His research explores the sociopolitical dimension of firms, with a particular focus on corporate governance, social activism, and nonmarket strategy. Z often adopts an abductive approach to his research and is committed to methodological rigor, with a strong emphasis on causal inference. His work has been accepted for publication in the Academy of Management Journal, Journal of Management, Management Science, and Organization Science. His research has earned the EBS Best Paper Award, gained recognition in major news outlets in the Netherlands and Sweden, and was featured on the INFORMS podcast, Resoundingly Human.

In his educational roles, Z teaches MSc, MBA/EMBA, and Ph.D. courses at Erasmus University, particularly highlighting causal inference. His innovative teaching methods have earned him the Best New Course of the Year Award in the area of Strategy and Entrepreneurship, and he has been nominated for the prestigious RSM Innovative Teaching Award by his students.

Z has been actively contributing to the Strategic Management Society, where he serves as a representative-at-large in the Research Methods Community and co-organizes panels on causal inference, field experiments, and the usage of AI and machine learning in strategy research.

Outside of academia, Z enjoys gardening, where he applies the same patience and attention to detail that he brings to his professional work.

For more information about his research, teaching, and service, please visit his personal website: sites.google.com/view/zwu.

Publications

Academic (5)
  • Wu, Z., & Klingebiel, R. (2024). A Behavioral Theory of Leviathan Inc: State Firms’ Responses to Performance Shortfalls. Strategic Organization. Advance online publication. https://doi.org/10.1177/14761270241261141

  • Wu, Z., & Liu, S. (2024). Corporate Responses to Social Activism: A Review and Research Agenda. Journal of Management, 50(6), 2046-2072. https://doi.org/10.1177/01492063231208971

  • Wu, Z., Naldi, L., Wennberg, K., & Uman, T. (2024). Learning from Their Daughters: Family Exposure to Gender Disparity and Female Representation in Male-Led Ventures. Management Science, 70(2), 671-693. https://doi.org/10.1287/mnsc.2023.4727

  • Mitchell, W., Wu, Z., Bruton, G., & Gautam, D. (2022). Microlevel Analysis of Institutional Intermediation in a Rudimentary Market-Based Economy: Entrepreneurship in Kathmandu’s Indrachok Market. Organization Science, 33(6), 2106-2134. https://doi.org/10.1287/orsc.2021.1531

  • Krause, R., Wu, Z., Bruton, G., & Carter, S. (2019). The Coercive Isomorphism Ripple Effect: An Investigation of Nonprofit Interlocks on Corporate Boards. Academy of Management Journal, 62(1), 283-308. https://doi.org/10.5465/amj.2017.0064

Courses

Causal Inference

  • Study year: 2024/2025, 2023/2024
  • Code: BERMAMC023
  • Level: PhD

Influence and Persuasion

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019
  • Code: BMME137
  • Level: Master, Master, Master, Master

Irrational Lab

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021
  • Code: BMME152
  • Level: Master, Master, Master, Master

Negotiation and Conflict Management

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
  • Code: BMME176
  • Level: Master, Master, Master, Master

Research Clinic

  • Study year: 2024/2025, 2023/2024
  • Code: BMRCSE-SM
  • Level: Master

Past courses

Introduction to Causal Inference

  • Study year: 2023/2024, 2022/2023
  • Code: BPTPHD1401
  • ECTS: 1

Behavioral Strategy & Entrepreneurial Behavior

  • Study year: 2022/2023, 2020/2021
  • Code: BERMASC047
  • Level: PhD

New Business Development

  • Study year: 2020/2021, 2019/2020, 2018/2019
  • Code: BMME079
  • ECTS: 6 Level: Master, Master, Master, Master, Master

Causal Inference

  • Study year: 2019/2020
  • Code: BERMAMC021
  • Level: Master

Content Analysis

  • Study year: 2019/2020
  • Code: BERMAMC020
  • Level: Master

Featured in the media

Featured on RSM Discovery

Raising daughters nudges men to understand women’s struggles and thus support gender equality

When daughters experience gender disparity, fathers are better able to understand and sympathise with the hurdles women can face in society.