Profile
I am Assistant Professor at Rotterdam School of Management. Before joining Erasmus University, I held a postdoctoral position at Boston University.
My research has been published in leading marketing journals (Marketing Science, JAMS, IJRM) and general science journals (PNAS, Nature Human Behavior).
Research interests: health and sustainable decision making; behavioral interventions and choice architecture; psychology of artificial intelligence.
Publications
Article (13)
Academic (12)
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Lembregts, C., & Cadario, R. (2024). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing, 41(3), 513-528. https://doi.org/10.1016/j.ijresmar.2024.04.001
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Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences of the United States of America, 121(16), e2317602121. Article e2317602121. https://doi.org/10.1073/pnas.2317602121
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Chandon, P., & Cadario, R. (2023). Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France. Journal of the Academy of Marketing Science, 51(1), 153-173. https://doi.org/10.1007/s11747-022-00885-4
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Cadario, R., & Morewedge, C. (2022). Why Do People Eat the Same Breakfast Every Day? Goals and Circadian Rhythms of Variety Seeking in Meals. Appetite, 168, Article 105716. https://doi.org/10.1016/j.appet.2021.105716
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Cadario, R., Longoni, C., & Morewedge, C. K. (2021). Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behaviour, 5(12), 1636-1642. https://doi.org/10.1038/s41562-021-01146-0
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Holden, S., Zlatevska, N., Parkinson, J., Cadario, R., Dubelaar, C., Lei, J., Moore, E., Sayarh, N., Van Kerckhove, A., & Werle, C. (2021). Unpalatable food for thought: let marketing research guide effective public obesity interventions. Obesity Reviews, 22(2), Article e13141. https://doi.org/10.1111/obr.13141
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Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 459-665. https://doi.org/10.1287/mksc.2018.1128
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Rousselet, E., Brial, B., Cadario, R., & Béji-Bécheur, A. (2020). Moral intensity, issue characteristics and ethical issue recognition in sales situations. Journal of Business Ethics, 163, 347-363. https://doi.org/10.1007/s10551-018-4020-1
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Cadario, R., & Chandon, P. (2019). Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges. Food Policy.
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Cadario, R., Parguel, B., & Benoit-Moreau, F. (2016). Is bigger always better? The unit effect in carbon emissions information. International Journal of Research in Marketing.
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Cadario, R. (2016). The impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurants. Social Science & Medicine.
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Cadario, R. (2015). The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic. Marketing Letters.
Popular (1)
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Longoni, C., Cadario, R., & Morewedge, C. (2021). For Patients to Trust Medical AI, They Need to Understand It. Harvard Business Review (digital). https://hbr.org/2021/09/for-patients-to-trust-medical-ai-they-need-to-understand-it?ab=hero-subleft-2
Comment/Letter to the editor (1)
Popular (1)
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Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool for protecting medical data. Nature Medicine, 29(8), 1900-1902. https://doi.org/10.1038/s41591-023-02355-y
Courses
Consumer Marketing Research
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
- Code: BM02MM
- Level: ERIM, Exchange, IM/CEMS, Master
Research Project
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: BT2103
- Level: Bachelor 2, Bachelor 3, Pre-master
Past courses
Current Topics in Marketing Research
- Study year: 2023/2024, 2022/2023, 2021/2022
- Code: BERMASC040
- ECTS: 5 Level: PhD
Onderzoeksproject
- Study year: 2022/2023, 2021/2022, 2020/2021
- Code: BK2103
- Level: Bachelor 2, Pre-master
International Marketing Research
- Study year: 2020/2021, 2019/2020
- Code: BAB011
- Level: Bachelor 2, Bachelor 2
Applied Business Methods
- Study year: 2019/2020
- Code: BAB08
- Level: Bachelor 2, Bachelor 2, Pre-master
Statistical methods & techniques case
- Study year: 2019/2020
- Code: BKB0019C
- Level: Bachelor 2, Pre-master
Statistical methods & techniques examination
- Study year: 2019/2020
- Code: BKB0019T
- Level: Bachelor 2, Pre-master
Featured in the media
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HIPAA is a misunderstood and inadequate tool for protecting medical data
Misunderstanding Medical Data Rights
Friday, 26 May 2023 -
This is why we eat the same breakfast over and over again
Dr Romain Cadario, Assistant Professor at RSM, led the study about why humans eat the exact same breakfast every day.
Thursday, 16 December 2021 -
AI is not a bad doctor – if you trust it
Dr. Romain Cadario, assistant professor at RSM, Erasmus University, illustrated in his new study that patients mistrust the use of artificial intelligence tools in healthcare - and points to lack of transparency as the cause. …
Tuesday, 24 August 2021