Profile
Nicola Kleyn is a professor of corporate marketing at the Department of Marketing, Rotterdam School of Management, Erasmus University (RSM). She is the Dean of Executive at RSM. Nicola 's research and teaching activities focus on the areas of corporate branding and corporate reputation. Her published academic articles have appeared in, among others, the European Journal of Marketing, the Journal of Business Ethics and the California Management Review and she has also published a number of case studies. Prior to joining RSM in 2020, Nicola spent five years as the Dean of the University of Pretoria’s Gordon Institute of Business Science where she continues to hold the title of Extraordinary Professor. Before spending the last twenty years in academia, Nicola worked in the financial services sector at Investec Bank where she headed up the corporate learning function. She chairs the Accreditation Committee for the Association of African Business Schools, is a board member of CEEMAN and a fellow of EYQ, a global think tank.
Publications
Article (1)
Academic (1)
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Abratt, R., & Kleyn, N. (2023). The conscientious corporate brand: definition, operationalization and application in a B2B context. Journal of Business and Industrial Marketing, 38(10), 2122-2133. https://doi.org/10.1108/JBIM-10-2021-0468
Featured in the news
Featured in the media
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Hoe blijf je weerbaar en wendbaar terwijl er een recessie aankomt? Deze expert van Rotterdam School of Management geeft tips
Nicola Kleyn, dean of executive education at RSM, discusses what the economic recession means for knowledge workers.
Wednesday, 24 August 2022 -
Towards the business school of the future
'Pivot’ has become widely adopted as a way to describe how business – and business schools – rapidly adopted digital platforms and technologies to keep working during the hard lockdown and now during what seems to be a prolonged…
Saturday, 3 April 2021 -
Women Deans on Leading Through COVID-19
In this article, seven women deans discuss the lessons they learned while starting new positions during the pandemic. The seven participants identified four specific ways that COVID-19 had magnified the demands of their new jobs.…
Friday, 5 March 2021 -
Executive education can be expensive, but the benefits should far outweigh the cost
Article about the costs of executive courses. Executive education can be expensive, but the benefits should far outweigh the cost Employer funding is harder to get, and when the economy is in a downturn revenues try up and…
Tuesday, 10 November 2020
