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Hersenscans Onthullen Wat TV-Reclame Effectief Maakt
A new study conducted by Linda Couwenberg (RSM) using brain scans of consumers shows that the most effective commercials on television highlight the functional benefits of a product and also stimulate the imagination. TV adverts…
Friday, 30 June 2017 -
Brain Scans Reveal What Makes a TV Advert Most Effective for Online Search
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Thursday, 23 February 2017 -
What makes TV ads stick?
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Thursday, 23 February 2017 -
Brain scans reveal what makes a TV advert most effective, new study shows
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Wednesday, 22 February 2017 -
Brain scans reveal what makes a TV advert most effective
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Tuesday, 21 February 2017 -
Brain scans reveal what makes a TV advert most effective
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Tuesday, 21 February 2017 -
Brain Scans Reveal Drivers of TV Ad Impact
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Tuesday, 21 February 2017 -
[Onderzoek] Effectieve TV-commercial prikkelt verbeelding
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Friday, 27 January 2017 -
Op zoek naar onze koopknop
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Wednesday, 25 January 2017 -
OP ZOEK NAAR ONZE KOOPKNOP
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Wednesday, 25 January 2017 -
Op zoek naar de koopknop
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Wednesday, 25 January 2017 -
[Onderzoek] RSM: ‘Hersenscans onthullen effectiviteit tv-reclame’
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Tuesday, 24 January 2017 -
Op zoek naar onze koopknop
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Tuesday, 24 January 2017 -
Hersenscans onthullen wat TV-reclame effectief maakt (video)
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Sunday, 22 January 2017 -
Hersenscans onthullen wat tv-reclame effectief maakt
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Sunday, 22 January 2017 -
Brain Scans Reveal What Makes A TV Advert Effective
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Friday, 20 January 2017 -
Hersenscans laten zien wat een tv-reclame effectief maakt
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
Friday, 20 January 2017 -
BRAIN SCANS REVEAL WHAT MAKES A TV ADVERT MOST EFFECTIVE
What causes in a TV advertisement for people to go look up a product online? By scanning the brains of consumers, found researcher Linda Couwenberg Rotterdam School of Management, Erasmus University (RSM) that the most effective…
