Profile
Johannes Boegershausen obtained his Ph.D. in Marketing from the University of British Columbia. Subsequently, he worked as an Assistant Professor of Marketing at the University of Amsterdam. In September 2020, Johannes joined the Rotterdam School of Management, Erasmus University Rotterdam.
Johannes' research examines marketplace morality, polarized sentiments, stigma, and well-being, often from a social-cognitive perspective. His research has been published in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing. He received several grants from various organizations, such as the Marketing Science Institute and Accessibility Standards Canada.
At RSM, Johannes teaches the undergraduate minor "The Art of Choosing: Making Choices that Maximize Happiness" and the M.Sc. elective "Brand Development."
Publications
Highlighted (4)
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Boegershausen, J., Cornil, Y., Yi, S., & Hardisty, D. J. (2025). On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies. International Journal of Research in Marketing. Advance online publication. https://doi.org/10.1016/j.ijresmar.2024.12.004
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Castelo, N., Boegershausen, J., Hildebrand, C., & Henkel, A. P. (2023). Understanding and Improving Consumer Reactions to Service Bots. Journal of Consumer Research, 50(4), 848-863. https://doi.org/10.1093/jcr/ucad023
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Boegershausen, J., Datta, H., Borah, A., & Stephen, A. T. (2022). Fields of Gold: Scraping Web Data for Marketing Insights. Journal of Marketing, 86(5), 1-20. https://doi.org/10.1177/00222429221100750
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Henkel, A. P., Boegershausen, J., Hoegg, J., Aquino, K., & Lemmink, J. (2018). Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human. Journal of Consumer Psychology, 28(2), 272-292. https://doi.org/10.1002/jcpy.1023
Article (9)
Academic (9)
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Boegershausen, J., Cornil, Y., Yi, S., & Hardisty, D. J. (2025). On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies. International Journal of Research in Marketing. Advance online publication. https://doi.org/10.1016/j.ijresmar.2024.12.004
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Mariadassou, S., Klesse, A. K., & Boegershausen, J. (2024). Averse to what: Consumer aversion to algorithmic labels, but not their outputs? Consumer aversion to algorithmic labels, but not their outputs? Current Opinion in Psychology, 58, Article 101839. https://doi.org/10.1016/j.copsyc.2024.101839
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Guyt, J. Y., Datta, H., & Boegershausen, J. (2024). Unlocking the Potential of Web Data for Retailing Research. Journal of Retailing, 100(1), 130-147. https://doi.org/10.1016/j.jretai.2024.02.002
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Castelo, N., Boegershausen, J., Hildebrand, C., & Henkel, A. P. (2023). Understanding and Improving Consumer Reactions to Service Bots. Journal of Consumer Research, 50(4), 848-863. https://doi.org/10.1093/jcr/ucad023
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Boegershausen, J., Datta, H., Borah, A., & Stephen, A. T. (2022). Fields of Gold: Scraping Web Data for Marketing Insights. Journal of Marketing, 86(5), 1-20. https://doi.org/10.1177/00222429221100750
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Henkel, A. P., Boegershausen, J., Hoegg, J., Aquino, K., & Lemmink, J. (2018). Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human. Journal of Consumer Psychology, 28(2), 272-292. https://doi.org/10.1002/jcpy.1023
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Henkel, A. P., Boegershausen, J., Ciuchita, R., & Odekerken-Schröder, G. (2017). Storm after the Quiet: How Marketplace Interactions Shape Consumer Resources in Collective Goal Pursuits. Journal of the Association for Consumer Research, 2(1), 26-47. https://doi.org/10.1086/690463
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Henkel, A. P., Boegershausen, J., Rafaeli, A., & Lemmink, J. (2017). The Social Dimension of Service Interactions: Observer Reactions to Customer Incivility. Journal of Service Research, 20(2), 120-134. https://doi.org/10.1177/1094670516685179
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Boegershausen, J., Aquino, K., & Reed II, A. (2015). Moral identity. Current Opinion in Psychology, 6(1), 162-166. https://doi.org/10.1016/j.copsyc.2015.07.017
Teaching case (1)
Professional (1)
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Sweldens, S., Yue, T., Boegershausen, J., Laurelii, F., & Monnier, A., (2024). Renoon: Reinventing Shopping for Sustainable Fashion, 12 p. https://casecent.re/p/202128
Courses
The Art of Choosing: Making choices that maximize happiness
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
- Code: B3MIN1056
- Level: Bachelor 3, Bachelor 3, Bachelor 3
Topics in Marketing Research A
- Study year: 2024/2025
- Code: BERMASC054
- Level: PhD
Brand Development
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018
- Code: BMME061
- Level: Master, Master, Master, Master
Past courses
Specialization Module on Consumer Behavior
- Study year: 2023/2024, 2021/2022
- Code: BERMASC039
- ECTS: 3 Level: Master, PhD
