Profile
Greetje (Gretta) is an Assistant Professor of Organization and Digitization at the Department of Organisation and Personnel Management, Rotterdam School of Management, Erasmus University. She is also a Research Associate at the Saïd Business School and the Oxford Internet Institute, University of Oxford and a co-host of the Talking About Organizations Podcast.
A scholar of technology and work, Greetje is interested in the social and organizational implications of using novel digital technologies in the workplace and in markets. Using ethnographic methods such as participant observation and interviewing she studies the changing nature of work in the digital economy and specifically the impact of emerging technologies such as AI and cloud computing on the social organization of knowledge-intensive work.
Greetje received her Ph.D. in Organization Sciences from VU Amsterdam and also holds an M.Sc. (Cum Laude) from VU Amsterdam. She further obtained a PMC (Cum Laude) in Culture, Organization, and Management from VU Amsterdam and a B.Sc. in Psychology from the University of Groningen, where she also studied Classical Violin and Modern Japan Studies.
Greetje is the 2019 recipient of a British Academy Postdoctoral Fellowship for the study of work transformation brought about by digital platforms. She also received a Young Talent Award from the Prins Bernhard Cultuurfonds and the Wilhelmina Drucker Early Career Award from VU Amsterdam. She has worked with the European Commission and World Economic Forum on policy matters related to the Future of Work. Her work has further been covered in the Financial Times, Fortune Magazine, and Forbes Magazine.
Publications
Highlighted (4)
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Corporaal, G., & Ozcan, P. (2023). Explaining Variation in B2B Platform Adoption: Evidence from Digital Labor Platforms. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/amproc.2023.291bp
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Corporaal, G., & Monteiro, P. (2023). From a Work(er) Point of View: Reinvigorating Management Research Through the Study of Work. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-36). Article 18016 https://doi.org/10.5465/AMPROC.2023.18016symposium
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Corporaal, G., & Lehdonvirta, V. (2023). Resolving Disputes in Mediated Gig Work: Evidence from Online & Offline Labor Market Intermediaries. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/AMPROC.2023.12142abstract
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Corporaal, G. F., Sessions, H., Jarvenpaa, S., Levina, N., Ashford, S. J., Barker Caza, B., Karanovic, J., Moehlmann, M., Berends, H., Engel, Y., Gregory, R. W., Henfridsson, O., Lehdonvirta, V., Nahrgang, J., Reid, E. M., & Zalmanson, L. (2019). Changing Models of Work in the Digital Platform Economy. Academy of Management Proceedings, 2019(1), 1. https://doi.org/10.5465/AMBPP.2019.12309symposium
Article (3)
Academic (3)
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Corporaal, GF., & Lehdonvirta, V. (2024). Resolving disputes in mediated “gig” work: How marketplace structure influences the impartiality of dispute handling by labor market intermediaries. New Technology, Work and Employment. https://doi.org/10.1111/ntwe.12309
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Monteiro, P., Nicolini, D., Erickson, I., Cohen, L. E., Dokko, G., Corporaal, G. F., Karunakaran, A., Bechky, B. A., & O’Mahony, S. (2024). Beyond the Buzz: Scholarly Approaches to the Study of Work. Journal of Management Inquiry. Advance online publication. https://doi.org/10.1177/10564926241261259
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Corporaal, G. F., Sessions, H., Jarvenpaa, S., Levina, N., Ashford, S. J., Barker Caza, B., Karanovic, J., Moehlmann, M., Berends, H., Engel, Y., Gregory, R. W., Henfridsson, O., Lehdonvirta, V., Nahrgang, J., Reid, E. M., & Zalmanson, L. (2019). Changing Models of Work in the Digital Platform Economy. Academy of Management Proceedings, 2019(1), 1. https://doi.org/10.5465/AMBPP.2019.12309symposium
Chapter (4)
Academic (4)
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Corporaal, G., Ferguson, J., & Levina, N. (2015). Creating Windows of Opportunity: Sustaining radical innovation when moving from R&D to production. In Academy of Management Proceedings (1 ed., Vol. 2015, pp. 1-40) https://doi.org/10.5465/ambpp.2015.18716abstract
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Corporaal, G., Ferguson, J., & De Gilder, D. (2015). A Cross-Boundary Coordination Perspective on Managing Complexity in Multiparty Collaboration. In Academy of Management Proceedings (1 ed., Vol. 2015, pp. 1-40) https://doi.org/10.5465/ambpp.2015.18119abstract
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Corporaal, G., Ferguson, J., De Gilder, D., & Groenewegen, P. (2014). 10000 Miles Across the Room? Emergent Coordination in Multiparty Collaboration. In CABS '14: Proceedings of the 5th ACM international conference on Collaboration across boundaries: culture, distance & technology (pp. 29-30) https://doi.org/10.1145/2631488.2631493
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Corporaal, G., Ferguson, J., & De Gilder, D. (2013). The Perception of Boundaries in Dispersed Collaboration: A Sensemaking Approach. In Academy of Management Proceedings (1 ed., Vol. 2013, pp. 1-40) https://doi.org/10.5465/ambpp.2013.15338abstract
Conference proceeding (3)
Academic (3)
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Corporaal, G., & Ozcan, P. (2023). Explaining Variation in B2B Platform Adoption: Evidence from Digital Labor Platforms. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/amproc.2023.291bp
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Corporaal, G., & Monteiro, P. (2023). From a Work(er) Point of View: Reinvigorating Management Research Through the Study of Work. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-36). Article 18016 https://doi.org/10.5465/AMPROC.2023.18016symposium
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Corporaal, G., & Lehdonvirta, V. (2023). Resolving Disputes in Mediated Gig Work: Evidence from Online & Offline Labor Market Intermediaries. In Academy of Management Proceedings (1 ed., Vol. 2023, pp. 1-40) https://doi.org/10.5465/AMPROC.2023.12142abstract
Doctoral Thesis (1)
External (1)
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Corporaal, G. (2018). Boundary Work: Addressing the challenges of cross-boundary collaboration at Mirai Corporation. [Doctoral Thesis, Vrije Universiteit Amsterdam].
Report (1)
Academic (1)
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Corporaal, G., & Lehdonvirta, V. (2017). Platform Sourcing: How Fortune 500 Firms Are Adopting Online Freelancing Platforms. https://www.oii.ox.ac.uk/wp-content/uploads/2021/07/platform-sourcing.pdf
Activities
Additional positions (1)
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Talking about Organizations PodcastStart date approval: 03 Jul 2023End date approval: 02 Jul 2026Place: CARLISLE PENNSYLVANIADescription: Co-host Talking About Organizations Podcast
Additional activities (2)
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Power in Digital Platform Ecosystems: Examining How Dependencies Impact Partner Organizing in Cloud EcosystemsGF (Greetje) Corporaal (Speaker)01 Jan 2024
Activity: Talk or presentation > Oral presentation (Academic)
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Power at Work: An Ethnographic Study of Digital Innovation in Cloud EcosystemsGF (Greetje) Corporaal (Speaker)01 Jan 2023
Activity: Talk or presentation > Oral presentation (Academic)
