Publications
Highlighted (1)
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.05.003, https://doi.org/10.1016/j.ijresmar.2024.05.003
Article (1)
Academic (1)
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.05.003, https://doi.org/10.1016/j.ijresmar.2024.05.003
Courses
Marketing Analytics
- Study year: 2023/2024
- Code: BMME055
- Level: Master, Master, Master, Master
