Publications
Highlighted (1)
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003
Article (1)
Academic (1)
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Ponte, G. R., Wieringa, J. E., Boot, T., & Verhoef, P. C. (2024). Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications. International Journal of Research in Marketing, 41(3), 529-546. https://doi.org/10.1016/j.ijresmar.2024.05.003
Courses
Topics in Marketing Research A
- Study year: 2024/2025
- Code: BERMASC054
- Level: PhD
Onderzoeksproject
- Study year: 2024/2025, 2023/2024
- Code: BK2103
- Level: Bachelor 2, Pre-master
Marketing Analytics
- Study year: 2024/2025, 2023/2024
- Code: BMME055
- Level: Master, Master, Master, Master
Research Project
- Study year: 2024/2025
- Code: BT2103
- Level: Bachelor 2, Bachelor 3, Pre-master
Featured in the media
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Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
Research that estimates customers’ privacy risk and finds that data protection methods commonly used in practice do not offer a reliable guarantee of privacy protection. Researchers developed a framework that describes the use of…
Sunday, 1 September 2024
