Featured in the media
-
Waarom merken hun waarde verliezen na een overname
A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence…
Friday, 10 May 2019 -
Waarom merken hun waarde verliezen na een overname
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Monday, 30 April 2018 -
Overname kan identiteit merk schaden
A study conducted by Elisa Maira has been mentioned in an article. Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops…
Tuesday, 27 March 2018 -
Waarom sommige merken na een overname hun waarde verliezen
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Sunday, 11 March 2018 -
Overname kan schade toebrengen aan merk
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Thursday, 8 March 2018 -
Waarom merken hun waarde verliezen na een overname
Research by PhD Candidate in Marketing Elisa Maira of RSM has shown that a takeover can damage the identity of a brand, making it less popular among consumers. She states that "acquisitions are of great importance for companies to…
Thursday, 8 March 2018 -
Een overname is soms slecht voor de merkwaarde
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Wednesday, 7 March 2018 -
Overname kan identiteit van een merk schaden
Elisa Maira, fifth-year PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers…
Wednesday, 7 March 2018 -
Overname kan identiteit van een merk schaden
Elisa Maira, PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers have a…
Wednesday, 7 March 2018 -
Overname kan schade toebrengen aan merk
Elisa Maira, PhD Candidate in Marketing at RSM, has done research regarding consumer behaviour and has concluded that often, the value of a brand drops after a takeover by another party. She has found that consumers have a…
Wednesday, 7 March 2018
