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Bram Van den Bergh
Professor of Behavioral Science
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information

Profile

Bram Van den Bergh studies how we make decisions. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Publications

Academic (21)
Professional (6)
Academic (1)
  • Griskevicius, V., Ackerman, J., Van den Bergh, B., & Li, YJ. (2011). Fundamental motives and business decisions. In G. Saad (Ed.), Evolutionary Psychology in the Business Sciences (pp. 1033-1044). Springer-Verlag.

Popular (1)

Activities

  • Audencia
    Start date approval: 01 Mar 2024
    End date approval: 28 Feb 2027
    Place: NANTES
    Description: providing research support with junior scholars
  • International Journal of Research in Marketing (Journal)
    Bram Van den Bergh (Member of editorial board)
    01 Aug 2021

    Activity: Editorial work (Academic)

  • Journal of Consumer Psychology (Journal)
    Bram Van den Bergh (Member of editorial board)
    01 Jan 2021

    Activity: Editorial work (Academic)

  • Journal of Consumer Research (Journal)
    Bram Van den Bergh (Member of editorial board)
    01 Jan 2014

    Activity: Editorial work (Academic)

Awards

Courses

Influencing People: psychology and practice

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
  • Code: B3MIN1017
  • Level: Bachelor, Bachelor 3, Bachelor 3

Consumer Behaviour

  • Study year: 2024/2025, 2023/2024
  • Code: BM01MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Consumer Marketing Research

  • Study year: 2024/2025, 2023/2024
  • Code: BM02MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Marketing Strategy

  • Study year: 2024/2025, 2023/2024
  • Code: BM04MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Marketing Strategy Research

  • Study year: 2024/2025, 2023/2024
  • Code: BM05MM
  • Level: ERIM, Exchange, IM/CEMS, Master

Thesis Topic Development

  • Study year: 2024/2025, 2023/2024
  • Code: BM06MM
  • Level: Master

Psychologie & Organisatie PT

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
  • Code: BM25MIM-P
  • ECTS: 4 Level: Master

Advertising and Communication

  • Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME053
  • Level: Master, Master, Master, Master

Your Future Career

  • Study year: 2024/2025
  • Code: BMMEYFC
  • ECTS: 1 Level: Master, Master, Master, Master, Master, Master, Master, Master, Master, Master, Master, Master

Your Future Career

  • Study year: 2024/2025
  • Code: BMMEYFC-MM
  • ECTS: 1 Level: Master, Master, Master, Master, Master, Master, Master, Master, Master, Master, Master

MM Master Thesis

  • Study year: 2024/2025, 2023/2024
  • Code: BMMTMM
  • Level: Master

Marketing Management Thesis Clinic

  • Study year: 2024/2025, 2023/2024
  • Code: BMRMMM
  • Level: Master

Past courses

Current Topics in Marketing Research

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Influencing people: psychology and practice

  • Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BKBMIN017
  • Level: Bachelor, Bachelor 3, Bachelor 3

Marketing Honours Class

  • Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMHONMM
  • ECTS: 10 Level: Master

Featured in the media

  • The Secret to Fundraising: Allow Donors to Choose How Their Money Is Spent

    Empowering Donors: How Allowing Choice Boosts Charitable Fundraising

  • When feeling guilty and regretful can boost our goal-achievement rate

    Setting vague goals that are inconsistent with your object, can actually be a good thing, as this study showed. If the pandemic has inspired you to run a half-marathon in the new year, or take up virtual Pilates and want to get…

  • Asking yourself how many times you’ll skip the gym is the best motivation to go

    We all set goals for ourselves that we often do not meet. However, according to new research from the RSM, Erasmus University, honestly asking yourself what you won’t do is the key to successfully meeting your goal. Most people…

  • Hoe weet de consument wie z'n beloftes nakomt?

    For many food companies, sustainable goals are a central part of their marketing strategy. This is a good trend, but it is not always easy for consumers to estimate the value of these sustainable goals and promises of companies.…

  • Supermarkets have a trick to control how quickly (or slowly) you walk around

    Research conducted by Associate Professor of Marketing Bram Van den Bergh of RSM, discussing that retail managers can persuade their customers to walk at the ideal pace (either more quickly or slowly), simply by changing lines and…

  • Research reveals how supermarkets control our speed of walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Here's the trick that supermarkets use to control how quickly (or slowly) you walk

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Study finds that supermarkets can control shoppers' walking speed down aisles

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Ideale winkelsnelheid met vloermarkering

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Snel langs het goedkope spul in de winkel

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • ​‘Winkels met vloermarkering verkopen meer’

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Supermarkets have a trick to control how quickly (or slowly) you walk

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Research reveals how supermarkets control our speed of walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Erasmus University (RSM) onderzoekt vloermarkeringen in winkels

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Hoe stuur je klanten met het juiste tempo door een winkel?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • 'Vloermarkering leidt klant op ideale snelheid door winkel'

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Is uw winkelsnelheid al geoptimaliseerd?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Research Finds How Supermarkets Can Control our Speed of Walking

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Een Rotterdamse onderzoeker ontdekte hoe je de loopsnelheid van klanten in een supermarkt kunt manipuleren

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Vloermarkeringen beïnvloeden koopgedrag

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Hoe stuur je klanten met het juiste tempo door een winkel?

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Zo laat je klanten precies snel genoeg door een winkel lopen

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Zo kunnen winkeliers jouw looptempo (en kooptempo) beïnvloeden

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Ideale klant loopt op juiste snelheid

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Tricks of the trade

    Research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the floor…

  • Dit is hoe winkels de vloeren gebruiken om je koopgedrag te beïnvloeden

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Lijnen op winkelvloer bepalen ons koopgedrag

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Nowa sztuczka sklepów. Ludzie bezwiednie... zwalniają

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Stores change floors to make you spend more

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Stores use secret floor patterns to slow down shoppers and make them spend more

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • How sneaky shops use floor markings to trick you into spending more time – and money – in store

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • High street shops use 'secret' floor patterns to make customers linger longer and spend more money

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • High street shops use 'secret' floor patterns to make customers linger longer and spend more money

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Bespoke flooring can slow speedy shoppers, new research shows

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

  • Stores can control how fast we browse their products

    New research by academics in France, Belgium and the Netherlands explores how retailers could have the power to modulate our walking speed in shops. It demonstrates, for example, that changing the distances between lines on the…

Featured on RSM Discovery

How to discourage online customers from ‘putting it off’

Customers often repeatedly delay getting on with doing quick online tasks like booking appointments, placing orders, or submitting reviews and feedback.

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Allowing donors to choose the charitable project to which their gifts will be dedicated increase fundraising revenues by over 40%