dr. R.P. (Robert ) Rooderkerk

Academic (11)

• Vafainia, S., Rooderkerk, R. P., Breugelmans, E., & Bijmolt, T. H. A. (2024). Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects. International Journal of Research in Marketing. Advance online publication. https://doi.org/10.1016/j.ijresmar.2024.07.002

• Rooderkerk, R., DeHoratius, N., & Musalem, A. (2022). The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners. Production and Operations Management, 31(10), 3727-3748. https://doi.org/10.1111/poms.13811

• Rooderkerk, R., & Lehmann, DR. (2021). Incorporating Consumer Product Categorizations into Shelf Layout Design. Journal of Marketing Research, 58(1), 50-73. https://doi.org/10.1177/0022243720964127

• Gallino, S., & Rooderkerk, R. (2020). New Product Development in an Omni-Channel World. California Management Review, 63(1), 81-98. https://doi.org/10.1177/0008125620951969

• Bijmolt, THA., Broekhuis, M., De Leeuw, S., Hirche, C., Rooderkerk, R., Sousa, R., & Zhu, SX. (2019). Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.11.034

• Thomadsen, R., Rooderkerk, R., Amir, O., Arora, N., Bollinger, B., Hansen, K., John, L., Liu, W., Sela, A., Singh, V., Sudhir, K., & Wood, W. (2017). How context affects choice. Customer Needs and Solutions, 5, 3-14. https://doi.org/10.1007/s40547-017-0084-9

• Rooderkerk, R., & Pauwels, KH. (2016). No Comment?! The Drivers of Reactions to Online Posts in Professional Groups. Journal of Interactive Marketing, 35, 1-15 (Lead article). https://doi.org/10.1016/j.intmar.2015.12.003

• Rooderkerk, R., & van Heerde, HJ. (2015). Robust Optimization of the 0-1 Knapsack Problem: Balancing Risk and Return in Assortment Optimization. European Journal of Operational Research, 250(3), 842-854. https://doi.org/10.1016/j.ejor.2015.10.014

• Rooderkerk, R., van Heerde, HJ., & Bijmolt, THA. (2013). Optimizing Retail Assortments. Marketing Science, 32(5), 699-715. https://doi.org/10.1287/mksc.2013.0800

• Rooderkerk, R., van Heerde, HJ., & Bijmolt, THA. (2011). Incorporating Context Effects into a Choice Model. Journal of Marketing Research, 48(4), 767-780. https://doi.org/10.1509/jmkr.48.4.767?journalCode=jmkr

• Ailawadi, K., Bradlow, ET., Draganska, M., Nijs, V., Rooderkerk, R., Sudhir, K., Wilbur, KC., & Zhang, J. (2010). Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research. Marketing Letters, 21(3), 273-285. https://doi.org/10.1007/s11002-010-9107-0

Professional (1)

• DeHoratius, N., Musalem, A., & Rooderkerk, R. (2023). Why Retailers Fail to Adopt Advanced Data Analytics. Harvard Business Review (digital).

Academic (1)

• Rooderkerk, R., & Kök, AG. (2019). Omnichannel Assortment Planning. In S. Gallino, & A. Moreno (Eds.), Operations in an Omnichannel World (pp. 51-86). Springer-Verlag. https://doi.org/10.1007/978-3-030-20119-7_4

Popular (1)

• Rooderkerk, R., de Leeuw, S., & Hübner, A. (2023). Advancing the marketing-operations interface in omnichannel retail. Journal of Operations Management, 69(2), 188-196. https://doi.org/10.1002/joom.1241