Courses
Past courses
Brand Development
- Study year: 2019/2020, 2018/2019
- Code: BMME061
- ECTS: 6 Level: Master, Master, Master, Master
Experimental Methods in Business Research
- Study year: 2019/2020, 2018/2019
- Code: BERMAMC005
- ECTS: 5 Level: Master
Marketing Strategy
- Study year: 2019/2020, 2018/2019
- Code: BM04MM
- ECTS: 6 Level: Master, Master, Master, Master
Featured in the media
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Marketing alimentaire : que nous apprennent vraiment les emballages ?
Quentin Andre, Rotterdam School of Management, has been mentioned in the article 'Marketing alimentaire : que nous apprennent vraiment les emballages ?'. The article discusses whether the marketing terms on the packaging really…
Wednesday, 9 October 2019 -
You’re probably being tricked by “health washing” at the grocery store
Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms…
Tuesday, 14 May 2019 -
Breakfast cereals: ‘Almost zero correlation’ between health claims and nutritional content
Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms…
Monday, 13 May 2019 -
How consumers perceive package-front claims
Quentin André, Assistant Professor at the Department of Marketing Management at RSM has carried out research regarding front-of package food claims. The research studies how consumers perceive food claims and how these terms…
Wednesday, 1 May 2019
