Prof. dr. G. (Gui) Liberali

Academic (13)

• Liberali, G., Boersma, E., Lingsma, H., Brugts, J., Dippel, D., & Hauser, J. R. (Accepted/In press). Real-time Adaptive Randomization of Clinical Trials. Journal of Clinical Epidemiology, 178, Article 111612. https://doi.org/10.1016/j.jclinepi.2024.111612

• Giesecke , K., Liberali, G., Nazerzadeh , H., Shanthikumar , J. G., & Teo, CP. (2022). Introduction to the Special Section on Data-Driven Prescriptive Analytics. Management Science, 68(3), 1591-1594. https://doi.org/10.1287/mnsc.2021.4296

• Liberali, G., & Ferecatu, A. (2022). Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models. Marketing Science, 41(4), 341-366. https://doi.org/10.1287/mksc.2021.1346

• Giesecke, K., Liberali, G., Nazerzadeh, H., Shanthikumar, G., & Teo, CP. (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64(6), 2972-2972. https://doi.org/10.1287/mnsc.2018.3120

• Liberali, G., Muller, E., Rust, RT., & Stremersch, S. (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32(3), 235-237. https://doi.org/10.1016/j.ijresmar.2015.08.001

• Urban, G., Liberali, G., Bordley, R., Macdonald, E., & Hauser, J. (2014). Morphing Banner Advertising. Marketing Science, 33(1), 27-46. https://doi.org/10.1287/mksc.2013.0803

• Hauser, J., Liberali, G., & Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60(6), 1594-1616. https://doi.org/10.1287/mnsc.2014.1961

• Liberali, G., Urban, G., & Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30(2), 101-113. Article 1. https://doi.org/10.1016/j.ijresmar.2012.07.002

• Liberali, G., Gruca, T., & Nique, W. (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212(2), 398-410. https://doi.org/10.1016/j.ejor.2011.01.038

• Liberali, G. (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28(1), 28-29. https://doi.org/10.1016/j.ijresmar.2011.01.002

• Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Website Morphing. Marketing Science, 28(2), 202-223. https://doi.org/10.1287/mksc.1080.0459

• Hauser, J., Urban, G., Liberali, G., & Braun, M. (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28(2), 227-228. https://doi.org/10.1287/mksc.1080.0485

• Urban, G., Hauser, J., Liberali, G., Braun, M., & Sultan, F. (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50(4), 53-61.

Professional (1)

• Liberali, G. (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20(4), 12-14. http://hdl.handle.net/1765/77381

Professional (1)

• Liberali, G. B., Hauser, J. R., & Urban, G. L. (2017). Morphing theory and applications. In International Series in Operations Research and Management Science (pp. 531-562). Springer New York. https://doi.org/10.1007/978-3-319-56941-3_18

Popular (1)

• Urban, G. L., Hauser, J. R., Liberali, G., Braun, M., & Sultan, F. (2009). Morph the Web to build empathy, trust and sales. MIT Sloan Management Review, 50(4), 53-61.

Popular (1)

• Liberali, G. (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. Erasmus Research Institute of Management (ERIM). ERIM Inaugural Address Series Research in Management http://hdl.handle.net/1765/107428