Profile
Gabriele Paolacci is an Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. Gabriele joined RSM after graduate studies at Ca' Foscari University of Venice (where he got his PhD) and at Ross School of Business, University of Michigan (where he was a visiting scholar).
In his research, Gabriele's focuses on substantive and methodological issues in consumer judgment and decision-making. Within the substantive domain, he studies how people’s decisions seemingly contradict the assumptions and prescriptions of rational choice theory. He also conducts empirical research into the practices of data collection in the behavioral sciences. He has investigated whether crowdsourced samples (e.g., MTurk workers) provide data of high quality, and how to attenuate their distinctive threats to experimental validity (e.g., nonnaive participants, study impostors). He is an advocate of open science practices.
Gabriele's research has been published in leading journals in marketing (e.g., Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology), management (Management Science, Organizational Behavior and Human Decision Processes), psychology (e.g., Psychological Science, Trends in Cognitive Sciences), and beyond. Gabriele is the recipient of a VENI research grant by NWO, as well as of several ERIM Research Awards (2015 Outstanding Performance by a Young Researcher Award, 2018 Top Article Impact Award, 2020 Open Science Award). He is currently an Associate Editor at Psychological Science, and a member of the editorial review board of the Journal of Consumer Psychology.
Gabriele currently teaches People & Organisations (MSc), Influencing People: Psychology and Practice (undergraduate), and Behavioural Management Science (undergraduate). He frequently coaches and gives workshops on managerial decision-making to MBA and EMBA students, and co-teaches an executive program titled "Leading with Decision Driven Analytics".
For more information see his CV or check www.gabrielepaolacci.com.
Publications
Article (21)
Academic (19)
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Leung, E., Cito, MC., Paolacci, G., & Puntoni, S. (2022). Preference for Material Products in Identity-Based Consumption. Journal of Consumer Psychology, 32(4), 672-679. https://doi.org/10.1002/jcpy.1272
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Paolacci, G., & Yalcin, G. (2020). Fewer but poorer: Benevolent partiality in prosocial preferences. Judgment and Decision Making, 15(2), 173-181.
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Rick, S., Paolacci, G., & Burson, K. (2018). Income Tax and the Motivation to Work. Journal of Behavioral Decision Making, 31(5), 619-631. https://doi.org/10.1002/bdm.2078
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Leung, E., Paolacci, G., & Puntoni, S. (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55(6), 818-831. https://doi.org/10.1509/jmr.16.0443
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Paolacci, G., & Chandler, J. (2018). Direct replications in the era of open sampling (commentary on “Making replication mainstream” by Zwaan, Etz, Lucas, and Donnellan). Behavioral and Brain Sciences, 41(2018), E144. https://doi.org/10.1017/S0140525X18000808
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Stewart, N., Chandler, J., & Paolacci, G. (2017). Crowdsourcing Samples in Cognitive Science. Trends in Cognitive Sciences, 21(10), 736-748. https://doi.org/10.1016/j.tics.2017.06.007
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Zwaan, R., Pecher, D., Paolacci, G., Bouwmeester, S., Verkoeijen, P., Dijkstra, K., & Zeelenberg, R. (2017). Participant Nonnaiveté and the reproducibility of cognitive psychology. Psychonomic Bulletin and Review, 25(5), 1968-1972. https://doi.org/10.3758/s13423-017-1348-y
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Goodman, JK., & Paolacci, G. (2017). Crowdsourcing Consumer Research. Journal of Consumer Research, 44(1), 196-210. https://doi.org/10.1093/jcr/ucx047
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Chandler, J., & Paolacci, G. (2017). Lie for a Dime: When most prescreening responses are honest but most study participants are imposters. Social Psychological and Personality Science, 8(5), 500-508. https://doi.org/10.1177/1948550617698203
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Dannenberg, A., Löschel, A., Paolacci, G., Reif, C., & Tavoni, A. (2015). On the Provision of Public Goods with Probabilistic and Ambiguous Thresholds. Environmental and Resource Economics, 61(3), 365-383. https://doi.org/10.1007/s10640-014-9796-6
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Paolacci, G., Straeter, L., & Hooge, IE. (2015). Give Me Your Self: Gifts are Liked More When They Match the Giver's Characteristics. Journal of Consumer Psychology, 25(3), 487-494. https://doi.org/10.1016/j.jcps.2015.01.006
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Chandler, J., Paolacci, G., Peer, E., Mueller, P., & Ratliff, KA. (2015). Using nonnaive participants can reduce effect sizes. Psychological Science, 26(7), 1131-1139. https://doi.org/10.1177/0956797615585115
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Stewart, N., Ungemach, C., Harris, A., Bartels, D., Newell, B., Paolacci, G., & Chandler, J. (2015). The Average Laboratory Samples a Population of 7,300 Amazon Mechanical Turk Workers. Judgment and Decision Making, 10(5), 479-491.
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Paolacci, G., & Chandler, J. (2014). Inside the Turk: Understanding Mechanical Turk as a Participant Pool. Current Directions in Psychological Science, 23(3), 184-188. https://doi.org/10.1177/0963721414531598
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Sweldens, S., Puntoni, S., Paolacci, G., & Vissers, M. (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124(2), 229-244. https://doi.org/10.1016/j.obhdp.2014.03.007
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Chandler, J., Mueller, P., & Paolacci, G. (2013). Nonnaïveté among Amazon Mechanical Turk workers: Consequences and solutions for behavioral researchers. Behavior Research Methods, 46(1), 112-130. https://doi.org/10.3758/s13428-013-0365-7
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Paolacci, G., & Legrenzi, E. P. (2012). Financial literacy e abilità cognitive: uno studio empirico. Giornale Italiano di Psicologia, 39(3), 707-716. https://doi.org/10.1421/38779
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Paolacci, G., Burson, K., & Rick, S. (2011). The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs. Journal of Consumer Psychology, 21(4), 384-392. https://doi.org/10.1016/j.jcps.2011.04.005
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Paolacci, G., Chandler, J., & Ipeirotis, P. (2010). Running experiments on Amazon Mechanical Turk. Judgment and Decision Making, 5(5), 411-419. http://hdl.handle.net/1765/97680
Professional (2)
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Paolacci, G. (2018). Crowdsourced consumer data: how do we make sure it's good? RSM Discovery - Management Knowledge, 34(2), 10-11. http://hdl.handle.net/1765/108776
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Paolacci, G. (2015). Consumer insights: think of yourself when buying for others. RSM Discovery - Management Knowledge, 23(3), 12-13. http://hdl.handle.net/1765/78691
Chapter (4)
Academic (4)
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Zallot, C., Paolacci, G., Chandler, J., & Sisso, I. (2022). Crowdsourcing in Observational and Experimental Research. In Handbook of Computational Social Science (Vol. 2, pp. 140-157). Routeledge (expected). https://doi.org/10.4324/9781003025245-12
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Leung, E., Paolacci, G., & Puntoni, S. (2019). How technology shapes identity-based consumer behavior. In Handbook of Research on Identity Theory in Marketing (pp. 240-254). Edward Elgar Publishing. https://doi.org/10.4337/9781788117739.00027
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Hauser, D., Paolacci, G., & Chandler, J. (2019). Common concerns with mturk as a participant pool: Evidence and solutions. In F. R. Kardes, P. M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology (pp. 319-337). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713
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Chandler, J., Paolacci, G., & Mueller, P. (2013). Risks and Rewards of Crowdsourcing Marketplaces. In P. Michelucci (Ed.), Handbook of Human Computation (pp. 377-392). Springer-Verlag. http://hdl.handle.net/1765/51293
Activities
Additional positions (1)
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RSM BVStart date approval: 12 Oct 2022End date approval: 11 Oct 2025Place: ROTTERDAMDescription: N/A
Awards
- ERIM Open Science Award (2020)
- ERIM Impact Award (2018)
- ERIM Award for 'Outstanding Performance by a Young Researcher' (2015)
Courses
Influencing People: psychology and practice
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
- Code: B3MIN1017
- Level: Bachelor, Bachelor 3, Bachelor 3
Behavioural Management Science
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022
- Code: B3T3101
- Level: Bachelor 3, Bachelor 3, Bachelor 3
People & Organisations
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020
- Code: BM25MIM
- ECTS: 4 Level: Master
Past courses
Current Topics in Marketing Research
- Study year: 2023/2024, 2022/2023, 2021/2022
- Code: BERMASC040
- ECTS: 5 Level: PhD
Influencing people: psychology and practice
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BKBMIN017
- Level: Bachelor, Bachelor 3, Bachelor 3
Marketing Management Thesis Clinic
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018
- Code: BMRMMM
- ECTS: 4 Level: Master
MM Master Thesis
- Study year: 2020/2021
- Code: BMMTMM
- ECTS: 16 Level: Master
Thesis Topic Development
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018
- Code: BM06MM
- ECTS: 1 Level: Master
Managerial decision making & negotiation
- Study year: 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BM10MIM
- ECTS: 2 Level: Master
Featured in the media
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3 ways you can become a better gift-giver according to science
Sunday, 15 December 2019 -
Do Income Taxes Decrease Worker Motivation?
Filing the annual income tax return is never a pleasant chore, but do taxes affect your motivation to work? The findings from economic research have been mixed. Rick, Burson and co-author Gabriele Paolacci of the Rotterdam School…
Thursday, 20 April 2017 -
Will paying income taxes make you work harder?
Filing the annual income tax return is never a pleasant chore, but do taxes affect your motivation to work? The findings from economic research have been mixed. Rick, Burson and co-author Gabriele Paolacci of the Rotterdam School…
Monday, 17 April 2017 -
Will paying income taxes make you work harder?
Filing the annual income tax return is never a pleasant chore, but do taxes affect your motivation to work? The findings from economic research have been mixed. Rick, Burson and co-author Gabriele Paolacci of the Rotterdam School…
Thursday, 13 April 2017 -
The Fine Line Between Optimism and Fakery
To fill in the gaps, my co-authors (Stefano Puntoni, Gabriele Paolacci, and Maarten Vissers of Rotterdam School of Management) and I revisited data from 28 past studies on optimism bias, encompassing 8,826 participants in all. Our…
Monday, 23 January 2017 -
Psychologists grow increasingly dependent on online research subjects
Gabriele Paolacci and other researchers made the first effort to estimate the effective MTurk research population, the results sent shock waves through the community last year. Amazon Mechanical Turk (MTurk) is an online…
Tuesday, 7 June 2016
Featured on RSM Discovery
Discover how context affects decisions in pricing, policy, and data analysis. Learn why avoiding overgeneralisation is key to external validity and effective decision-making.
