Profile
Dr. Christophe Lembregts is an associate professor focusing on facilitating informed decision-making and addressing societal challenges. His research portfolio encompasses a diverse range of topics, including consumer responses to numerical information, perceptions of income inequality, strategies for enhancing climate mitigation behaviors, and the psychology of procrastination.
He published his research in international journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Economic Psychology. He also serves on the editorial boards of the Journal of Consumer Research and Journal of Consumer Psychology.
He is the recipient of various grants such as a FWO doctoral grant from the Belgian government and a NWO Veni grant from the Dutch government. Dr. Lembregts obtained his PhD at Ghent University (Belgium) and joined Rotterdam School of Management in 2015.
Dr. Lembregts teaches "Marketing Management" (BA 1), "Customer Experience Management" (MA) and coordinates the "Honours Class in Marketing Management" (MA). He has been elected as "Professor of the Year" by multiple student cohorts.
Publications
Article (13)
Academic (11)
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Lembregts, C., & Cadario, R. (2024). Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. International Journal of Research in Marketing, 41(3), 513-528. https://doi.org/10.1016/j.ijresmar.2024.04.001
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Lembregts, C., Schepers, J., & De Keyser, A. (2024). Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format. Journal of Marketing Research, 61(5), 937-954. https://doi.org/10.1177/00222437231193343
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Chun, L., Lembregts, C., & Van den Bergh, B. (2024). Mind over minutes: The effect of task duration consideration on task delay. Journal of Consumer Psychology, 34(3), 502-509. https://doi.org/10.1002/jcpy.1390
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Ziano, I., Lembregts, C., & Pandelaere, M. (2022). People weigh salaries more than ratios in judgments of income inequality, fairness, and demands for redistribution. Journal of Economic Psychology, 89, Article 102495. https://doi.org/10.1016/j.joep.2022.102495
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Lembregts, C., & Pena-Marin, J. (2021). Numbers and Units Affect Goal Pursuit Organization and Motivation. Journal of Consumer Psychology, 31(1), 37-54. https://doi.org/10.1002/jcpy.1179
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Lembregts, C., & Van den Bergh, B. (2019). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, 45(5), 1051-1067. https://doi.org/10.1093/jcr/ucy036
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Lembregts, C., & Pandelaere, M. (2019). Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat. Journal of Marketing Research, 56(1), 104-122. https://doi.org/10.1177/0022243718820570
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Schley, D., Lembregts, C., & Peters, E. (2017). The Role of Evaluation Mode on the Unit Effect. Journal of Consumer Psychology, 27(2), 278-286. https://doi.org/10.1016/j.jcps.2016.07.001
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Lembregts, C., & Pandelaere, M. (2014). A 20% Income Increase for Everyone?": The Effect of Relative Increases in Income on Perceived Income Inequality. Journal of Economic Psychology, 43, 37-47. https://doi.org/10.1016/j.joep.2014.04.008
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Lembregts, C., & Pandelaere, M. (2013). Are All Units Created Equal? The Effect of Default Units on Product Evaluations. Journal of Consumer Research, 39(6), 1275-1289. https://doi.org/10.1086/668533
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Pandelaere, M., Briers, B., & Lembregts, C. (2011). How to Make a 29% Increase Look Bigger: Unit Effect in Option Comparisons. Journal of Consumer Research, 38(2), 308-322. https://doi.org/10.1086/659000
Professional (2)
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De Keyser, A., Lembregts, C., & Schepers, J. (2024). How Ratings Systems Shape User Behavior in the Gig Economy. Harvard Business Review (digital). https://hbr.org/2024/04/research-how-ratings-systems-shape-user-behavior-in-the-gig-economy
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Lembregts, C. (2019). Do we really Understand the Numbers we Receive? RSM Discovery, 36.
Activities
Additional activities (2)
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Journal of Consumer Psychology (Journal)Christophe Lembregts (Member of editorial board)01 Jan 2024 - 31 Dec 2024
Activity: Editorial work (Academic)
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Journal of Consumer Research (Journal)Christophe Lembregts (Member of editorial board)01 Jul 2022 - 30 Jun 2024
Activity: Editorial work (Academic)
Courses
Marketing management
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021
- Code: BK1203
- Level: Bachelor 1
Marketing Honours Class
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020
- Code: BMHONMM
- Level: Master, Master, Master, Master
Customer Experience Management
- Study year: 2024/2025, 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017
- Code: BMME099
- Level: Master, Master, Master, Master
Past courses
Current Topics in Marketing Research
- Study year: 2023/2024, 2022/2023, 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: PhD
Marketing management
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BKB1021
- Level: Bachelor 2, Pre-master
Marketing management
- Study year: 2019/2020
- Code: BK1103
- Level: Bachelor 1, Pre-master
Featured in the media
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Mensen laten kiezen voor minder suiker? Communiceer in klontjes, niet in grammen
Christophe Lembregts of RSM has conducted research that indicates how units of measurement are depicted affects people the choice people make, for instance for sugary drinks.
Friday, 10 May 2019 -
KLONTJES ZEGGEN MEER DAN GRAMMEN SUIKER
Seven lumps of sugar, that's as much as 26 grams. Nevertheless, we say no to a glass of soda quicker if we know how many lumps it contains. This was found by research by Christophe Lembregts from RSM. Lembregts suspects that it…
Wednesday, 17 April 2019 -
De vier beste marketingscripties van Nederland bekendgemaakt
Olaf van der Burg, MSc Marketing student at RSM has been nominated for the ‘Dutch Marketing Thesis Award 2019’ that will be handed out on 15 April 2019. His thesis title is ‘Gains and pains of upgrading the dining atmosphere: a…
Tuesday, 2 April 2019 -
Business school RSM hosting open day for professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…
Friday, 12 May 2017 -
Business school RSM organiseert open dag voor professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…
Thursday, 11 May 2017 -
De consument en de getalletjes
3 questions to Christophe Lembregts, Marketing Management, Rotterdam School of Management on the study of how consumers make decisions based on numerical product. One figure is not the other. Every day, consumers mountains figures…
Monday, 16 January 2017 -
Beurzen voor twaalf jonge onderzoekers Erasmus Universiteit
Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving…
Tuesday, 26 July 2016 -
Twaalf Veni’s voor Erasmus Universiteit Rotterdam
Twelve scientists were able to acquire a Veni-grant from the Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). One of whom is Christophe Lembregts who is going to use the grant to conduct research on how to Improving…
Friday, 15 July 2016
Featured on RSM Discovery
Learn how the presentation of online ratings influences user behavior and engagement. Discover key insights from research on the impact of incremental vs. aggregated ratings on customer perceptions and platform success.
Customers often repeatedly delay getting on with doing quick online tasks like booking appointments, placing orders, or submitting reviews and feedback.