Profile
Begum Celiktutan is a Doctoral Candidate in Consumer Behavior at the Rotterdam School of Management, Erasmus University. Her research focuses on social judgements and differences in the way consumers perceive themselves and others. She explores self-other differences in the context of technology, particularly regarding the recognition of biases and perceptions of intellectual property, as well as in the context of consumption.
Her research has been published in leading journals, including the Proceedings of the National Academy of Sciences (PNAS) and the International Journal of Research in Marketing (IJRM).
During her PhD studies, she spent time as a visiting student at the Wharton School of the University of Pennsylvania and the Questrom School of Business at Boston University. Begum holds a BSc degree in International Relations (2015) with a minor degree in Psychology from Middle East Technical University. She also completed an MA degree in Management at Bogazici University (2019) and a Research Master’s degree in Marketing at Tilburg University (2020).
Publications
Article (2)
Academic (2)
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Celiktutan, B., Klesse, A. K., & Tuk, M. A. (2024). Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations. International Journal of Research in Marketing. Advance online publication. https://doi.org/10.1016/j.ijresmar.2024.05.006
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Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences of the United States of America, 121(16), e2317602121. Article e2317602121. https://doi.org/10.1073/pnas.2317602121
Courses
BSc Project Behavioural Experts
- Study year: 2023/2024
- Code: B3T3103
- Level: Bachelor 3, Bachelor 3
Featured on RSM Discovery
Discover the double standards in the acceptability of using generative AI (GenAI) at work. Research reveals people perceive their own use as inspiration while seeing others' use as outsourcing, impacting marketing, policymaking, and education.
