The consumer has apparently forgiven Samsung 'batterygate' forever. That's not so bad, says Cees van Riel, professor of business communication at the Erasmus University in Rotterdam. The images of black-tailed phones and messages about passengers refused by airline companies from fear of fire on board were not pleasant. But no dead have fallen again. "And this was the second model in a long series. Samsung had already proven itself. It's a pity if there's one time, but it was not a disaster. "