Rick Moorman knew that he was born to become a fashion entrepreneur. His struggle to survive in that industry brought him to where he is now: one of the symbols of the blurring discussion. The Retail2020 report, bothers Moorman a lot. 'A shop without a webshop has no right of existence', was of the conclusions. Written by Cor Molenaar, a retail professor who is not regarded well by Moorman. "He is a special professor of Rotterdam School of Management," he shamed. "That means he holds a purchased leather chair sponsored by Thuisbezorgd.nl, Rabobank and Philips." The words of Molenaar and Co apparently do seem to get to him, because he is investigating the possibilities for a webshop.