De klant negeren kan een succesvoller product opleveren
De klant negeren kan een succesvoller product opleveren
The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.
The contradiction of listening to customers vs. showing them what they want like Steve Jobs has been solved by Jan van den Ende. He claimed it depends on the type of innovation and whether it involves functional or emotional aspects.
Participants
RSM
Role: General
Reference type: Referenced
Jan van den Ende
Role: Faculty
Reference type: Referenced
Media Outlets
Holland Management Review (Newspaper)
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