Under the label "SFY19625" the success-accustomed pocket brand SURIFREY brings a men's collection onto the market. With a high-selling range of different canvas bags in combination with genuine leather or fine synthetics, the men are now also targeted. Men tend to be loyal to companies and build long-term relationships, as researchers, including Stijn van Osselaer, a marketing professor at the Rotterdam School of Management, concluded on the basis of a series of experiments.
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