In the US and Europe an expanding scandal about shoddy emissions from diesel cars, states Fiat Chrysler and Renault are already in the dock and there are ongoing investigations. Cees van Riel states ,, It takes a long time before a reputation is restored. It took six years for their reputation of Ahold to be restored after the accounting scandal. You must prove that you have reformed your life and that you are worthy of trust again. And every time something negative happens, you get that ten times as hard. ''