Rotterdam school of Management, Erasmus University compact logo

This Swedish article reports on the outcome of a study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behaviour.

Participants
  • Niels
    Role: Faculty
    Reference type: Featured
  • Steffen
    Role: Faculty
    Reference type: Featured
  • nvt
    Role: General
    Reference type: Journalist
Media Outlets
  • Sydsvenskan (Online)