An article co-written by Yvonne van Everdingen and Gerrit van Bruggen regarding the reorganizing of brand portfolio's.
Participants
Yvonne
Role: Faculty
Reference type: Co-written by
Gerrit
Role: Faculty
Reference type: Co-written by
Everdingen, Y. van; Bruggen, G. van
Role: General
Reference type: Journalist
Media Outlets
Marketing Rendement (Magazine)
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