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A Dutch study of the brain’s electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails — 0.3 seconds — and why. This research was carried out by Erasmus Centre for Neuroeconomics from ERIM.
A Dutch study of the brain’s electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails — 0.3 seconds — and why. This research was carried out by Erasmus Centre for Neuroeconomics from ERIM.
Participants
Erasmus Centre for Neuroeconomics
Role: Programme/Centre/Department
Reference type: Referenced