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Brand divestiture almost always impacts stock price negatively
Brand divestiture almost always impacts stock price negatively
Multinational companies, such as Unilever and Procter & Gamble, announce that they will likely cancel hundreds of brands. Research at RSM however shows that this will not lead to more profit.
Multinational companies, such as Unilever and Procter & Gamble, announce that they will likely cancel hundreds of brands. Research at RSM however shows that this will not lead to more profit.