George Yip is quoted in this piece, speaking about the current, growing appeal of European business schools for American business students. Even in times of robust, thriving economies, European business schools have held the promise of international exposure for American business school students. Additionally, in the current financial downturn, students in increasing numbers are heading to business school as recruitment dries up in the job market. In a time, then, when the prospect of business school becomes increasingly attractive to American students, European business schools boast the added advantage of being the global business education hubs at which students might gain the tools to come up with "global solutions" to the current worldwide economic crisis.