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Food portion sizes have grown by as much as 98 percent for some products in the last 20 years. Nailya Ordabayeva and Pierre Chandon, Professor of marketing at INSEAD, developed a model for marketers to enable them to reduce portions by adjusting dimensions of packaging without consumers realizing it and feeling ripped off.

Participants
  • Nailya
    Role: Faculty
    Reference type: Featured
Media Outlets
  • Forbes (Online)
  • Insead Knowledge (Online)
  • The Edge Malaysia (Online)