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The average life of companies of the Fortune 500 nowadays is only 12-15 years. According to Henk Volberda, companies have to accept that competitive advantages are not so sustainable anymore. Companies should constantly improve and innovate their business model.

Participants
  • Henk
    Role: Faculty
    Reference type: Referenced
  • Couwenbergh, P.
    Role: General
    Reference type: Journalist
Media Outlets
  • Financieel Dagblad (Unknown)