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In this article 'Added value in a traditional sector, chefs were the key to promoting cress', the authors Orietta Marsili and Tao Yue describe the case study of Rob Baan, managing director of Koppert Trading since 2000.

Participants
  • Orietta
    Role: Faculty
    Reference type: Written by
  • Yue
    Role: Faculty
    Reference type: Written by
  • Marsili, O.; Yue, T.
    Role: General
    Reference type: Journalist
Media Outlets
  • Financial Times (Newspaper)