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It started small, but emo-marketing today is big business, according to this article. Walking for water or cycling to fight cancer, it's all based on emotional involvement. Lucas Meijs comments.

Participants
  • Lucas
    Role: Faculty
    Reference type: Referenced
  • Dolle, R.
    Role: General
    Reference type: Journalist
Media Outlets
  • Noordhollands Dagblad ed. Waterland (Newspaper)
  • BN de Stem ed. Zeeuws-Vlaanderen (Newspaper)