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This article announces the promotion of M.N.G. van Ginkel-Bieshaar with her thesis 'The impact of abstract versus concrete product communications on comsumer decision-making processes' for the Erasmus School of Economics (ESE).

Participants
  • ERIM
    Role: Programme/Centre/Department
    Reference type: Referenced
  • NA
    Role: General
    Reference type: Journalist
Media Outlets
  • Erasmus Universiteit Rotterdam (Online)