Rotterdam school of Management, Erasmus University compact logo

In this article, the authors show that 'how Taobao kept Ebay out of the market and became China's dominant e-commerce platform in a relatively short space of time holds lessons for Chinese and western companies alike'.

Participants
  • Mark
    Role: Faculty
    Reference type: Co-written by
  • Yang
    Role: PhD Candidate
    Reference type: Co-written by
  • Yue
    Role: Faculty
    Reference type: Co-written by
  • Eric
    Role: Faculty
    Reference type: Co-written by
  • Barbara
    Role: Faculty
    Reference type: Co-written by
  • Greeven, M; Yang, S.; Yue,T.; Heck, E.van; Krug, B
    Role: General
    Reference type: Journalist
Media Outlets
  • Financial Times (Unknown)
  • FT中文网英文版 (Unknown)