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淘宝如何在中国战胜eBay

This is the Chinese version of the article 'How Taobao bested Ebay in China', written by Mark Greeven, PhD candidate Shengyung Yang, case writer Tao Yue, Eric van Heck and Barbara Krug.

This is the Chinese version of the article 'How Taobao bested Ebay in China', written by Mark Greeven, PhD candidate Shengyung Yang, case writer Tao Yue, Eric van Heck and Barbara Krug.

Participants
  • Mark
    Role: Faculty
    Reference type: Co-written by
  • Yang
    Role: PhD Candidate
    Reference type: Co-written by
  • Yue
    Role: Faculty
    Reference type: Co-written by
  • Eric
    Role: Faculty
    Reference type: Co-written by
  • Barbara
    Role: Faculty
    Reference type: Co-written by
  • Greeven, M.; Yang,S.; Yue, T.; Heck, E.van; Krug,B
    Role: General
    Reference type: Journalist
Media Outlets
  • 财经中国 (Online)
  • FT中文网 (Online)