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This article explores why a company like Fuji can be successful, while their opponent Kodak is practically bankrupt. Henk Volberda gives his view on the matter.

Participants
  • Henk
    Role: Faculty
    Reference type: Featured
  • Groenewegen, J.
    Role: General
    Reference type: Journalist
Media Outlets
  • NRC Handelsblad (Newspaper)