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The author of this piece argues that the best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.

Participants
  • RSM Research
    Role: General
    Reference type: Referenced
  • Favier, J.
    Role: General
    Reference type: Journalist
Media Outlets
  • Brian Solis (Online)
  • Media Street (Online)