Rotterdam school of Management, Erasmus University compact logo

In this article Bram van den Bergh explains about how supermarkets use the knowledge of customer behaviour to stimulate sales.

Participants
  • Van den Bergh
    Role: Faculty
    Reference type: Featured
  • Bent, B. van der
    Role: General
    Reference type: Journalist
Media Outlets
  • Consumentengids (Magazine)