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The best social media programs convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial, is stated in this Spanish article.

Participants
  • RSM Research
    Role: General
    Reference type: Referenced
  • León Guerrero, R.
    Role: General
    Reference type: Journalist
Media Outlets
  • Globedia - Noticias de Argentina hoy (Online)