Rotterdam school of Management, Erasmus University compact logo

This article reports on the outcome of recent study by Niels van Quaquebeke and Steffen Giessner on company logos. They found that people associate symmetrical logos with more ethical, socially responsible behavior.

Participants
  • Niels
    Role: Faculty
    Reference type: Featured
  • Steffen
    Role: Faculty
    Reference type: Featured
Media Outlets
  • Harvard Business Review (Online)