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This article reports on the outcome of a study by David De Cremer, Chris Reinders Folmer and Madan Pillutla (London Business School). The study found that we tend to overestimate the healing power of an apology.

Participants
  • David
    Role: Faculty
    Reference type: Featured
  • Chris
    Role: Faculty
    Reference type: Featured
  • Weidema, N.
    Role: General
    Reference type: Journalist
Media Outlets
  • Intermediair PW (Unknown)