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This article is about the company Proctor & Gamble that has requested a group CEMS Master in Management students to develop a marketing strategy for a detergent. The students in this competition come from HEC, RSM and the Norwegian School of Economics and BA. The students from HEC have won the competition and the campain that they developed will be used.

Participants
  • RSM
    Role: General
    Reference type: Referenced
Media Outlets
  • Horizont Jobs (Online)