Rotterdam school of Management, Erasmus University compact logo

‘Mond-tot-mondreclame is te sturen’

In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain how Dutch and international marketeers manage word-of-mouth advertising.

In this article Peeter Verlegh and Misha Kouzeh (Alumna) explain how Dutch and international marketing professionals manage word-of-mouth advertising.

Participants
  • Peeter
    Role: Faculty
    Reference type: Featured
  • Misha
    Role: Alumni
    Reference type: Featured
Media Outlets
  • Telecommerce Magazine (Online)