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This article reports on the outcome of a recent interntional study by IBM students 'Sponsoring: charity or marketingtool?'. The students found that most companies don't use sponsoring as a marketingtool.

Participants
  • Both
    Role: Student
    Reference type: Featured
  • Demir
    Role: Student
    Reference type: Featured
Media Outlets
  • Vraag & Aanbod (Magazine)