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This article is about the complexity of choosing a new company name. To avoid confusion, the name should refer to the product. Stefano Puntoni argues that naming a company by refering to it's product can also be very restricting.
This article is about the complexity of choosing a new company name. To avoid confusion, the name should refer to the product. Stefano Puntoni argues that naming a company by refering to it's product can also be very restricting.
Participants
Stefano
Role: Faculty
Reference type: Referenced
Lookeren Campagne, F. van
Role: General
Reference type: Journalist