Stijn van Osselaer participated in the discussion on BNR radio about customers being too easily confused by so-called experts, be it on internet or elsewhere. He argued that this happens because this strategy is very effective. Simple products and offers are being made more and more complex, e.g. in the telecom market. Transparency and simplicity of products and offerings are key. However, consumer trust has been so much damaged already that newcomers on the market will have real difficulties to regain it.