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Retailers Use Chatbots to Manipulate Online Reviews, New Study Reveals

A recent study conducted by researchers from the Rotterdam School of Management and WHU – Otto Beisheim School of Management has uncovered a worrying trend in the use of chatbots by online retailers. According to the research, chatbots are influencing consumers to leave higher product ratings while providing less detailed reviews, which raises concerns about transparency in the online marketplace.

Read the article: https://www.psychreg.org/retailers-use-chatbots-manipulate-online-reviews-new-study-reveals/

Participants
  • Dimitrios Tsekouras
    Role: Faculty
    Reference type: Featured
  • Dominik Gutt
    Role: Faculty
    Reference type: Featured
Media Outlets
  • Psychreg.Org (Scientific or industry journal)