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What Luxury Fashion Can Learn from the Wholesale Flower Market

RSM faculty write for HBR on pricing strategy: How do you move inventory of a product with ephemeral value without destroying the perceived value of the brand? Low-margin online sales could use the multichannel descending (or Dutch) auction method used by FloraHolland and give the online fashion platforms another chance.

Read more: https://hbr.org/2024/09/what-luxury-fashion-can-learn-from-the-wholesale-flower-market

Participants
  • Wolf Ketter
    Role: Faculty
    Reference type: Co-written by
  • Eric van Heck
    Role: Faculty
    Reference type: Co-written by
  • Alok Gupta
    Role: Faculty
    Reference type: Co-written by
Media Outlets
  • Harvard Business Review (Magazine)