Customers Prefer to Crowdfund Products They Can Improve
Customers Prefer to Crowdfund Products They Can Improve
A study of access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.
Read the article: https://hbr.org/2024/03/customers-prefer-to-crowdfund-products-they-can-improve
Participants
Philipp Cornelius
Role: Faculty
Reference type: Co-written by
Media Outlets
Harvard Business Review (Magazine)
RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes.
By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website.
See our cookie policy for more information about cookies and how to adjust your cookie settings.