RSM's Dirk Deichmann is co-author of this article that studied bakeries; traditional consumer businesses that you might think can’t compete on costs with more efficient competitors. This study of boulangeries in Lyon, France found that by locating next to more efficient “modernist” rivals, “traditionalists” were able to better highlight their traditions and value.
Read the article: https://hbr.org/2024/03/what-french-bakeries-get-right-about-strategy?ab=HP-hero-latest-text-1
Participants
Dirk Deichmann
Role: Faculty
Reference type: Co-written by
Media Outlets
Harvard Business Review (Online)
RSM uses cookies to measure website statistics, enable social media sharing and for marketing purposes.
By clicking accept cookies or by continuing to use this website, you are giving consent for us to set cookies when visiting this website.
See our cookie policy for more information about cookies and how to adjust your cookie settings.