Menstrual product social ventures have disrupted the market by addressing stigma and taboos, a strategy holding insights for other industries. A study analyzing 90 social enterprises in menstrual products highlights their purpose-driven approach, challenging norms through explicit communication and normalizing discussions on menstruation. Corporate leaders can learn to address taboo issues, promote inclusivity, engage in social entrepreneurship, and integrate stigma-debunking into their CSR for societal impact and innovation.